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ASOS - Marketplace

Project type

Copywriting

Date

2012

Pioneering digital marketplace within ASOS showcasing independent designers, vintage curators and small fashion businesses.

Founding editorial/content employee, shaping its editorial identity, UX and tone of voice. Launched the platform into a thriving community, scaling to 1.5m monthly unique visits and building a 50k-strong seller community — cementing its place as a pioneer of fashion resale and independent design.

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