Jimmy Choo - Online Content

As Senior Editor & Content Manager, I led Jimmy Choo's global digital content strategy from 2013–2016, shaping the brand's online presence during a defining period of digital evolution. I drove the expansion of its digital world, leading an omnichannel approach (back in 2013, website and physical shop were still very different teams!). We used data and emerging tech to redefine luxury storytelling and create imagery & copy that inspired customers at every step, including the first fully online made-to-order platform for a luxury footwear brand.